There were a few things that made us pause (both in good and bad ways) while looking at the September issues of Canada’s top fashion magazines. Here we have a closer look at the content that was inspiring, and the content that made us cringe.
Pros: They had a really cool lifestyle special focusing on 36 get-to-know-yourself better questions, and their one fashion editorial for this month was probably one of their best ever.
Above: Both images above from editorial “We’re all mad here” in Elle Canada 2015.
Cons: Despite how strong the editorial was styling and concept-wise, it was lacking diversity–sure there was a model over 60, but of the six models Elle Canada booked for this spread, only one was a model of colour. Pretty pathetic, hence why we called it out for being a Token Diversity Spread.
Pros: When it came to exploring gender and fashion, FASHION really rose to the occasion by having both an article on gender identity, as well as one of the coolest gender-bending fashion editorials we’ve ever seen. Not only was this editorial playing with gender identity and androgyny, it also starred two models of colour!
Above: Both images above from FASHION September 2015
Cons: Was anyone else like “wtf?” when they saw two Victoria’s Secret Angels Elsa Hosk and Taylor Hill?? We thought at first they might be Canadian, which would explain their “a little out of left field” cover feature. But nope, they are not Canadian, they are just minor celebrities. It’s super-disappointing that FASHION would go and book not just one but two white B-list celebs when they could have taken the opportunity to open up diversity for their publication and put say, Mindy Kaling or Viola Davis on the cover.
Pros: Flare had lots of really cool articles this month, and, like FASHION, they did one on gender diversity–fantastic!
Above: While Flare talks about diversity in fashion, referring to model Chantelle Winnie above, they still don’t book any models of colour for their own editorials in their September issue
Cons: Honestly, this was the weirdest Canadian September issue by far. Karlie Kloss was on the cover, but she just got a snippet of an interview (not even an interview, just literally 5 very brief questions. The main feature was a huge advertorial with Joe Fresh–boring! Deceptive! A total ripoff! And SO WEIRD for a September issue! We’re not paying to learn about a company, and it’s rather insulting because Kloss is very interesting–she runs a charity, and recently just started a coding school for girls. While Kloss was able to briefly able to address her coding school, it was a shame that readers couldn’t hear more than a sentence about her efforts, being bombarded instead with pages of Joe Fresh advertisements.
Above: A shot from one of two of Flare‘s September editorials–so boring, aren’t you falling asleep?
The next downside about this issue is that Flare does this relatively-cool special called “The Future of Fashion Is….” and they fill in the blanks with tidbits like “…is over 80,” “….is vlogger-run,” etc. They do a spotlight on diversity as well on p. 130-131 with, “The Future of Fashion is more diverse.” Though Flare claims that the future of fashion is more diverse, they fail to be diverse themselves: the September issue of Flare is a Whiteout issue! There are two fashion editorials in this issue, and both star thin, white models. It’s almost painfully ironic, and very disappointing.