Covers & Content Annual Review 2015, Part 2: FASHION

2015 is over and done with, so it’s time to look back on every issue printed this year by Canada’s three top fashion magazines: Elle Canada, Fashion, and Flare, to see how diverse they were overall compared to last year. Up next is FASHION!

Miss Part 1 of our annual review focusing on Elle Canada? Check it out here.

For a review of the Covers & Content project by The Closet Feminist, please check out the FAQ page here.

Closet Feminist Terminology

Whiteout Issue: an issue of a fashion magazine where neither the cover star nor models booked/used for any of the major editorials are people of colour.

Token Diversity Spread: When a fashion magazine books/uses an ensemble of models, including some models of colour or models representing other minorities in the fashion world (i.e., plus size models or visibly older models), but are careful not to allow the minorities chosen to make up the majority of the spread or the majority of models chosen

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While Elle Canada may have had only one issue starring a woman of colour in 2015, they did better than FASHION in 2015, which offered zero issues with a cover star of colour–booooo!

Covers&Content_TABLE_Fashion_2015_v1

FASHION made one minor improvement though–in 2014 they had eight Whiteout Issues, but in 2015 ‘only’ seven Whiteout Issues.

Another win for FASHION was the diversity of the models they booked in 2015–they had four issues featuring models of colour (better than Elle Canada, which only had two issues featuring models of colour!)

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Now here’s the month-by-month breakdown:

JANUARY

As this “Winter” issue comprises both the December 2014 issue and January 2015 issue, it means that FASHION started 2015 with a Whiteout Issue. Evangeline Lilly was on the cover, and there is one editorial starring one thin, white model.

FEBRUARY

FASHION_Feb2015_Strong&Free_Editorial

Above: from the February 2015 editorial “Strong & Free” in FASHION.

Anna Kendrick was on the cover.

There were two fashion editorials in the Feb issue of FASHION. The first was awesome and starred a diverse cast of models (above). The second was status quo starring one thin, white model.

MARCH

Gwen Stefani was on the cover.

There were two fashion editorials in the March issue of FASHION, and both starred thin, white models. That means this issue was a Whiteout Issue.

APRIL

Elisha Cuthbert was on the cover.

FASHION_April2015_NIghtVision_Editorial

Above: From the “Night Vision” editorial in FASHION April 2015.

There were two editorials in this issue–and both starred thin, black models! It is incredibly rare for a fashion magazine to have multiple fashion editorials for which they book models of colour exclusively. In fact, FASHION was the only Canadian fashion magazine of the three discussed in this review to do this in 2015!

MAY

Elizabeth Olsen was on the cover.

There were two fashion editorials in the May issue of FASHION, and both starred thin, white models. That means this issue was a Whiteout Issue.

JUNE/JULY

Ashley Benson was on the cover.

There was one fashion editorial in the Summer (June/July) issue of FASHION. It starred one thin, white model, meaning this issue was a Whiteout Issue.

AUGUST

Gal Gadot was on the cover.

There were two fashion editorials in the August issue of FASHION, and both starred thin, white models. That means this issue was a Whiteout Issue.

SEPTEMBER

FASHION_September2015_TeamSpiritEditorial2Image above: from the “Team Spirit” editorial in FASHION September 2015

Taylor Hill and Elsa Hosk were on the cover.

There were two fashion editorials this month if you could the Hill/Hosk cover story. The cover story was typical, but the second editorial was AWESOME, and starred two Asian models in androgynous, gender-bending clothing.

OCTOBER

Sarah Gadon was on the cover.

There were two fashion editorials in the October issue of FASHION, and both starred thin, white models. That means this issue was a Whiteout Issue.

NOVEMBER

Alana Zimmer was on the cover.

If you count Zimmer’s cover story, there were two fashion editorials this month. The second starred one thin, black model.

DECEMBER

Chiara Ferragni was on the cover.

There was one fashion editorial in the December 2015/January 2016 issue of FASHION, and it starred one thin, white model. The editorial featured a racist collection, rather adding insult to injury considering this issue of FASHION was a Whiteout Issue.

 

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