Covers & Content Annual Review 2016, Part 2: FASHION

The 2016 publishing year is over for our three favourite Canadian fashion magazines, so it’s time to look back on every issue printed this year by Elle Canada, Fashion, and Flare, to see how diverse they were overall compared to last year. Up next is FASHION!

For a review of the Covers & Content project, please check out the FAQ page here.

Closet Feminist Terminology

Whiteout Issue: an issue of a fashion magazine where neither the cover star nor models booked/used for any of the major editorials are people of colour.

Token Diversity Spread: When a fashion magazine books/uses an ensemble of models, including some models of colour or models representing other minorities in the fashion world (i.e., plus size models or visibly older models), but are careful not to allow the minorities chosen to make up the majority of the spread or the majority of models chosen.

Has FASHION improved at all over the years? Check out our data from the last three years.

FASHION 2013 Annual Review

FASHION 2014 Annual Review

FASHION 2015 Annual Review

Did you miss Part 1 of our 2016 review focused on Elle Canada? Check it out here.

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FASHION is such an odd magazine. It is by far and away the most popular Canadian fashion magazine, arguably featuring the more “aspirational” aspects of a traditional fashion magazine. As such, the content is usually quite dry and conservative. The reporting is a snooze, with the exception of the cover stories which are done by Elio Iannacci (whose feminist reporting and engaging interviews are a CF favourite).

This year, FASHION remained somewhat of an enigma. On the one hand, FASHION came out on top with the most issues featuring a woman of colour on the cover. On the other hand, it tied with Elle Canada for the most Whiteout Issues, which indicates the issues were either super awesome and diverse, or bizarrely whitewashed.

FASHION also stands out in 2016 for publishing two issues featuring an Asian woman on the cover (Soo Joo Park and Michelle Phan)–neither Elle Canada nor Flare managed to publish even one issue with an Asian woman on the cover, though they did publish issues with mixed race women.

That being said, FASHION is also unique in that it is the only Canadian fashion magazine this year that did not have a black woman on the cover solo. Elle Canada had Beyoncé, and Flare had Herieth Paul exclusively. Normani Kordei shared a cover with the rest of Fifth Harmony in the Summer issue of FASHION.

And now for the month-by-month breakdown!

JANUARY

FASHION does Winter issues, covering December/January. As such, the January issue of 2016 features the same data as their December 2015 issue. Chiara Ferragni was on the cover.

There was one fashion editorial in the December 2015/January 2016 issue of FASHION, and it starred one thin, white model. The editorial featured a racist collection, rather adding insult to injury considering this issue of FASHION was a Whiteout Issue.

FEBRUARY

Above: Natalie Dormer in the Feb 2016 issue of FASHION

The February issue was also a Whiteout Issue, starring Natalie Dormer on the cover.

There was one fashion editorial in this issue starring one thin, white model.

MARCH

For a third month in a row, FASHION produced a Whiteout Issue. Olivia Palermo was on the cover.

There was one fashion editorial in this issue starring one thin, white model.

APRIL

Finally, FASHION showed a little bit of diversity on their pages with Soo Joo Park on the cover (image from the shoot below).

There was one fashion editorial in this issue starring one thin, white model.

MAY

Olivia Munn was on the cover.

There was one fashion editorial in this issue starring one thin, white model.

JUNE/JULY

Fifth Harmony was on the cover of the Summer issue (covering June and July 2016), comprised of Dinah Jane Hansen, Ally Brooke Hernandez, Normani Kordei, Camila Cabello, and Lauren Jauregui.

There was one fashion editorial this month, starring one thin, white model.

AUGUST

Michelle Phan was on the cover.

Above: from the August 2016 issue of FASHION

There was one fashion editorial in this issue starring one thin, mixed-race model.

SEPTEMBER 

Karlie Kloss was the cover star of a boring Joe Fresh advertorial.

There are two fashion editorials in this issue. The first stars one thin, white model. The second stars Canadian mixed-race model Mackenzie Hamilton.

OCTOBER

Kate Bosworth was on the cover.

There was one fashion editorial this month, starring one thin, white model. This means that the October issue of FASHION was a Whiteout Issue.

NOVEMBER

Tatiana Maslany was on the cover.

Above: from FASHION November 2016

There were two fashion editorials in this issue. One starred one thin, white model. The second starred one thin model of colour.

DECEMBER

Above: from the FASHION Winter 2016 cover story

The December (and the January 2017 issue of FASHION) issue starred Hailee Steinfeld on the cover.

There were  two fashion editorials in this issue. One starred a thin, white model, and the second one starred one thin Latina/mixed race model.

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