When Fashion Uses People of Colour as Props

Fashion ads and editorials in magazines have a long, sordid history of using people of colour as props (sometimes literally). Elle Canada‘s June issue is the latest publication to make this tasteless misstep.

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The editorial, “Heat Wave” (pictured above and throughout) was styled by Juliana Schiavinatto, with photography by Max Abadian and Art Direction by Brittany Ecles. It starred model Pamela Bernier as the happy imperialist.

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The silly thing (aside from you know, the racism), was that Bernier looked great on her own, as you can see above. With the addition of the other folks in the pictures, she looks like the white person we all know who would describe herself as “worldly,” and enthuse about the delicious “other” cuisine she got turned onto thanks to “the locals.”

ElleCanada_June2016_racistspread 1

Shamefully, Elle Canada does not name the other folks in the pictures. There is a small note at the end of the editorial thanking “Meliá Braco Village and the Jamaica Tourist Board,” but that, I’m afraid, is it.

 

Don’t believe that using POCs as props is a thing? Check out the list below.

W Continues Fashion’s Tradition of Using ‘Exotic’ People As Props

Fashion Discussion: Black Men as Props

One Of The Most Blatant Racist Photo Shoots We’ve Ever Seen

 

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