Covers & Content: June 2017

How diverse were the June 2017 issues of Canada’s top fashion magazines? We report on this every month, taking into consideration the cover star as well as the representation in the fashion editorials. Read on to find out how this month’s issues fared.

The Magazine: Elle Canada

The Cover Star: Jessica Alba

Perceived Appearance of Cover Star: Latinx, mixed race

Does the magazine appear to feature any models of colour in the editorials?: There were two fashion editorials this month. One starred on thin, white model, the other starred one thin, mixed race model.

Does the magazine appear to feature any plus-size models in the editorials?: No.

 

The Magazine: FASHION

The Cover Star: Heather Marks

Perceived Appearance of Cover Star: White

Does the magazine appear to feature any models of colour in the editorials?: This was a Whiteout Issue. This is especially disappointing as it is FASHION’s Summer Issue, covering both June and July 2017. There were two fashion editorials. The first starred one thin, white model. The second starred two thin, white models. As such, there were a lot of wasted opportunities for diversity.

Does the magazine appear to feature any plus-size models in the editorials?: No.

Covers & Content: March 2017

How did the March 2017 issues of major Canadian fashion magazines stack up this month in terms of diversity? Read on to find out.

 

The Magazine: FASHION

The Cover Star: Sophie Grégoire Trudeau

Perceived Appearance of Cover Star: White

Does the magazine appear to feature any models of colour in the editorials?: There were two fashion editorials this month. Both star thin, white models– a shame since the whole issue had a theme of feminism. We hoped for more diversity, but unfortunately this issue is a Whiteout Issue.

Does the magazine appear to feature any plus-size models in the editorials?: No.

 

The Magazine: Elle Canada

The Cover Star: Gwyneth Paltrow

Perceived Appearance of Cover Star: White

Does the magazine appear to feature any models of colour in the editorials?: There were two fashion editorials this month. Both star thin, white models, making this issue a Whiteout Issue.

Does the magazine appear to feature any plus-size models in the editorials?: No.

Covers & Content: February 2017

How did the February 2017 issues of major Canadian fashion magazines stack up this month in terms of diversity? Read on to find out.

The Magazine: FASHION

The Cover Star: Bregje Heinen

Perceived Appearance of Cover Star: White

Does the magazine appear to feature any models of colour in the editorials?: Counting Heinen’s cover story, this issue had two fashion editorials. The other also starred one thin, white model. This means the February issue of FASHION was a Whiteout Issue.

Does the magazine appear to feature any plus-size models in the editorials?: No.

 

The Magazine: Elle Canada

The Cover Star: Winnie Harlow

Perceived Appearance of Cover Star: Black

Does the magazine appear to feature any models of colour in the editorials?: Yes, Harlow’s cover story was also the only fashion editorial in this month’s issue.

Does the magazine appear to feature any plus-size models in the editorials?: No.

Covers & Content: January 2017

We’re sad to start our 2017 Covers & Content column knowing we are down a magazine–Flare stopped publishing print issues in December 2016. How will Elle Canada and FASHION represent diversity in Flare’s absence? Read on to find out.

The Magazine: Elle Canada

The Cover Star: model Crista Cober. This is odd, since they did a whole interview with Alicia Keys in this issue, though apparently chose not to make hers the cover story.

Perceived Appearance of Cover Star: White

Does the magazine appear to feature any models of colour in the editorials?: There was one fashion editorial in this issue starring one thin, white model. As such, this issue of Elle Canada was a Whiteout Issue.

Does the magazine appear to feature any plus-size models in the editorials?: No.

The Magazine: FASHION. Note that the Winter issue of FASHION covered December 2016 as well as January 2017, so this data is the same as previously-reported.

The Cover Star: Hailee Steinfeld

Perceived Appearance of Cover Star: Mixed race

Does the magazine appear to feature any models of colour in the editorials?: There were  two fashion editorials in this issue. One starred a thin, white model, and the second one starred one thin Latina/mixed race model.

Does the magazine appear to feature any plus-size models in the editorials?: No.

 

Covers & Content Annual Review 2016, Part 3: Flare

The 2016 publishing year is over for our three favourite Canadian fashion magazines, so it’s time to look back on every issue printed this year by Elle Canada, Fashion, and Flare, to see how diverse they were overall compared to last year. Up next is FASHION!

For a review of the Covers & Content project, please check out the FAQ page here.

Closet Feminist Terminology

Whiteout Issue: an issue of a fashion magazine where neither the cover star nor models booked/used for any of the major editorials are people of colour.

Token Diversity Spread: When a fashion magazine books/uses an ensemble of models, including some models of colour or models representing other minorities in the fashion world (i.e., plus size models or visibly older models), but are careful not to allow the minorities chosen to make up the majority of the spread or the majority of models chosen.

Has FASHION improved at all over the years? Check out our data from the last three years.

FASHION 2013 Annual Review

FASHION 2014 Annual Review

FASHION 2015 Annual Review

Did you miss Part 1 of our 2016 review focused on Elle Canada? Check it out here.

Part 2 of our 2016 review focused on FASHION can be found here.

***

This review is bittersweet, because as of January, 2017, FLARE will no longer be doing print issues. Flare was not perfect, but it’s reporting was timely and interesting. We will truly miss this Canadian fashion magazine.

That being said, did this glossy go out with a bang or a whimper? Read on to find out.

JANUARY

The January 2016 issue of Flare was technically its Winter 2015 issue, covering December 2015 as well.

Grimes was on the cover. There was one fashion editorial in this issue featuring one thin, white model, making this issue of Flare a Whiteout Issue.

FEBRUARY

Ilana and Abbi of Broad City were on the cover.

There was one fashion editorial in this issue featuring one thin, white model, making this issue of Flare a Whiteout Issue as well.

MARCH

Rebel Wilson was on the cover.

For a third month in a row, Flare put out a Whiteout Issue–the one fashion editorial this month featured one thin, white model.

APRIL

The April cover of Flare featured Ania Boniecka, Sonya Esman, Alanna Durkovich, Kayla Seah, and Dajana Rads. It bears noting that the cover was really more of a tedious Joe Fresh advertorial.

There was one fashion editorial in the April issue, starring one thin, white model.

MAY

Shay Mitchell was on the cover.

There was one fashion editorial this month starring one thin, white model.

JUNE/JULY

The Summer issue of Flare featured Ellie Goulding on the cover.

There were two fashion editorials in this issue. The first starred a thin, mixed-race model, the second starred Caitriona Balfe who is thin and white.

AUGUST

Herieth Paul was on the cover.

Above: Herieth Paul in Flare’s August issue.

There were two fashion editorials, counting Paul’s cover story. The second editorial starred one thin, white model.

SEPTEMBER

Priyanka Chopra was on the cover.

There was one fashion editorial in this issue, starring one thin, white model.

OCTOBER

Bella Hadid was on the cover.

Above: From the second fashion editorial in Flare October 2016

There were two editorials in this issue including Hadid’s cover story. The second editorial featured three thin models, two of them were women of colour.

NOVEMBER

Mandy Moore was on the cover.

Above: Evy Jane stars in the one fashion editorial in Flare November 2016

There was one fashion editorial in this month’s issue, starring one thin model of colour.

DECEMBER

Aww, Flare’s last print issue 🙁

Anna Kendrick was on the cover.

There was one fashion editorial in this month’s issue, starring one thin model of colour.

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