By: Emily Y.
Because I am the best Editor in the world, here are some scans from old and beloved issues of Lucky Magazine, which recently (officially) closed down.
Above: from the March 2010 issue of Lucky
It’s official–Lucky magazine is over. It has been a long, drawn-out death of sorts, and while I admit the magazine was far from perfect, it was definitely a favourite of mine. And I’m not the only one. Lucky was a very, very big deal. It made fashion fun and accessible in a way that no other fashion magazine had managed to accomplish before hand.
Lucky was founded by Kim France, and I think the magazine was best and strongest under her reign (2000-2010). France is a feminist, so no wonder I always loved Lucky. Lucky aimed to be inclusive and accessible, not the odious “aspirational” feel that so many other magazines go for. There were never any pieces that catered to the male gaze (“dresses he’ll love!” ” looks to catch his eye”, and other such pieces), it was just about working with what you’ve got (both figure and budget-wise) to look your best.
Lucky was the first thing I would recommend when people approached me saying some variant of “I really like your style, and I myself want to learn how to dress better, how do I do that?” And I would simple tell them “Read Lucky.” I still say my favourite fashion book is the Lucky Style Guide.
From a fashion perspective, the last three years in particular were pretty weak fashion-wise (i.e., thin in inspiration), and I would say it was at its strongest 2006-2011. But I really loved this magazine. It taught me how to dress, easy style tips, and even how to write about fashion.
Fortunately, not only was I a fan of Lucky, I was an obsessive documentarian of this publication. I currently have about six huge binders filled with pages of old Luckys from 2006-early 2014. That’s right–I went through each old issue I had, and painstakingly exacto’d out the best pages. I have them sorted by year, and each is in a page protector. And you know what? It was totally worth it. These scans are a mere handful of the Lucky inspiration I have hoarded away, but a good sampling of just how good it was over the years–enjoy!
Above: from the April 2010
Above: from the March 2007 issue
Above: from the November 2009 issue
Above: from the November 2010 issue
Above: from the September 2008 issue
Thank-you Lucky for years of inspiration, and for teaching me how to dress.