Covers & Content Annual Review 2016, Part 1: Elle Canada

The 2016 publishing year is over for our three favourite Canadian fashion magazines, so it’s time to look back on every issue printed this year by Elle Canada, Fashion, and Flare, to see how diverse they were overall compared to last year. Up first is Elle Canada!

For a review of the Covers & Content project, please check out the FAQ page here.

Closet Feminist Terminology

Whiteout Issue: an issue of a fashion magazine where neither the cover star nor models booked/used for any of the major editorials are people of colour.

Token Diversity Spread: When a fashion magazine books/uses an ensemble of models, including some models of colour or models representing other minorities in the fashion world (i.e., plus size models or visibly older models), but are careful not to allow the minorities chosen to make up the majority of the spread or the majority of models chosen.

Has Elle Canada improved at all? Check out our data from the last three years.

Elle Canada 2013 Annual Review

Elle Canada 2014 Annual Review

Elle Canada 2015 Annual Review

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Elle Canada has made some steady improvements since last year. In 2016, they had four cover stars of colour–last year, they had none. Diversity within the pages has also improved. This year, Elle Canada had four Whiteout Issues, and last year, they had five.

Another big win for this magazine–this year, Elle Canada was the only magazine of the three studied here to do a fashion editorial featuring a plus size model. That would be their October issue starring Ashley Graham.

cf_2016_coverscontent_ellecanada_tablesummary

And now the month-by-month breakdown.

JANUARY

The one and only fashion editorial in this month’s issue starred cover star Kate Bock, a thin, white model, which means that this month was a Whiteout Issue.

FEBRUARY

elle-canada-mackenzie-hamilton

Rita Ora was on the cover. There was one fashion editorial this month and it starred mixed-race model Mackenzie Hamilton.

MARCH 

ellecanada_march2016

There were three cover stars for this issue: Lilly Singh, Ebony Oshunrinde (Wondagirl), and Maria Qamar.

Despite the diversity of the cover, there were two fashion editorials this month, and both starred thin, white models.

APRIL

The April issue of Elle Canda was a Whiteout Issue. Iggy Azalea was on the cover. There were two fashion editorials this month, both starring one thin, white model each.

MAY

Beyoncé was on the cover.

elle-canada-15th-anniversary-featuring-beyonce-4

There were two fashion editorials in this issue. The first starred two thin, white models. The second starred one thin, white model.

JUNE

Elizabeth Olsen was on the cover.

There were two fashion editorials in this issue. The first starred on thin model of colour. The second editorial was a particularly offensive editorial starring one thin, white model.

JULY

Amanda Seyfried was on the cover.

There were two fashion editorials in this issue. the first starred one thin, white model. The second starred a thin model of colour.

AUGUST

ellecanada_august2016

Charlize Theron was on the cover.

ellecanada_august2016_02

There was one fashion editorial, starring an ensemble of five models. Two of the models were women of colour.

SEPTEMBER

Demi Lovato was on the cover.

There are two fashion editorials in this issue. Both star thin, white models.

OCTOBER

ellecanada_ashleygraham_october

Ashley Graham was on the cover.

There were two fashion editorials in this issue. One starred a thin, white model, and the other starred one thin, Latina model.

NOVEMBER 

Dakota Fanning was on the cover.

The November 2016 issue was a Whiteout Issue, as there were two fashion editorials in this issue, both starring thin, white models.

DECEMBER

Miranda Kerr was on the cover.

There were two fashion editorials this month. One starred one thin, Latina model. The other starred one thin, white model

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