Joe Quarion, founder and designer behind Minneapolis-based Skirtcraft is on a mission, attempting to level the gender binary through fashion by making modern, rugged, practical skirts for people of all genders.
Quarion notes that the driving principles of his project, Skirtcraft, is, “skirts for all, functional pockets for all, and clothing that isn’t unnecessarily gendered.”
Skirtcraft’s approach is informed by feminism, recognizing that though men have been wearing skirts throughout history, it has somehow become taboo today.
For women, Quarion joins other feminists demanding pocket equality for women’s clothing, noting,
“I think the lack of functional pockets in most women’s clothing is due in part to clothing designers thinking (and trying to perpetuate the idea) that women care almost solely about appearance, and care about function barely at all. So they rarely include large, functional pockets in their designs. Men, on the other hand, don’t have to deal with this – they get big pockets in everything, not to mention sturdier fabric much of the time.”
We love Skirtcraft‘s mission, and are especially encouraged by the diversity of the project’s campaign photos–they didn’t go for thin, white models that nearly every other fashion campaign opts for. That, in and of itself, is a very positive sign.